AVA Papierwaren

During my tenure at AVA Papierwaren from 2022 till 2023, I had the privilege of serving as an Art Director and Senior Creative Designer, where I had the opportunity to showcase my expertise in POS development with a fresh creative perspective and technical knowledge. My responsibilities included developing branding and CI, ensuring conformity across all materials, creating a Graphic Design Roadmap, and enhancing the state-of-the-art Graphic, Video, Media, and Motion Design skills of my team.

Moreover, I aimed to level up the creative, hard and software tools of my team members by providing training on Photo, Graphics, Video, Web, and UX UI skills. Additionally, I took charge of the Web Design and UI/UX development, as well as media management, to streamline the overall process.
To ensure optimal media quality, I was also responsible for planning and overseeing photo, media, and film shoots, including coordinating with external parties when necessary. Lastly, I ensured effective organization and process management, enabling us to meet project deadlines efficiently.

About AVA Papierwaren:
AVA Papierwaren is a company that specializes in the production and distribution of a wide range of paper products and related items. Their retail business includes physical stores that offer a variety of paper-based products such as greeting cards, party supplies, office stationery, wrapping paper, and other items that can be used for everyday life or special occasions.

Another area of expertise for AVA Papierwaren is their production of tablecloths. They design and manufacture a range of high-quality tablecloths in various sizes, colors, and patterns. Their tablecloths are used in a variety of settings, from weddings and corporate events to everyday dining.
Overall, AVA Papierwaren's creative style is inspired by the beauty and elegance of the world around us. They strive to create products that are not only functional but also visually stunning and luxurious, making them a go-to brand for anyone looking to add a touch of sophistication to their everyday life or special occasions.

About AVA Campaign:
The AVA campaign "Creativiteit ... is een mentaliteit" translates to "Creativity... is a mentality." The campaign focuses on the idea that creativity is not just a skill or a talent, but a mindset that can be cultivated and developed over time.

The campaign encourages people to embrace their creativity and use it as a way to express themselves and connect with others. It emphasizes that everyone has the potential to be creative, and that it's important to nurture this quality in ourselves and others.